Last month, The Reuters news agency reported that Volkswagen, Europe's biggest automaker admitted using illegal software to manipulate emissions tests on its diesel vehicles. The fraud involves over 11 million cars world-wide and has, according to Reuters, "sparked the biggest business crisis in its history."PR experts are quick to point out crisis communications maxims when things go bad; quickly take accountability, apologize, and be open and transparent with consumers and the media. Good advice to be sure. But, here are four added insights worth considering when a crisis causes a scramble to regain trust and rebuild reputation. Communicate from the inside out. Internal stakeholders are the bedrock of every company's success. All crisis communications must begin by ensuring these audiences, in